THE ARTIST
Master florist Menno Kroon was born in a small town in the north of the Netherlands, in 1961. His passion and love for mother nature have always been an important driver for him to pursue a career in the flower industry. After finishing a course focussing on trade, and gaining experience at different florists, he decided to bring his own exotic world to life. With his enormous passion for nature, and flowers being his ‘postillion d’amour’, Menno and his team have touched the hearts of many people around the world.

Menno Kroon is an active seeker of new floral talent and over the years established a team of florists and event specialists to bring every client’s floral fantasy to life. Every day over and over again, he aims to evolve flowers to a new level and with his compassion, give new meaning to each piece.

His Atelier Amsterdam has been there for more than 22 years at this point, situated in the characteristic Cornelis Schuytstraat in Amsterdam. To work on all other projects, Menno built his Studio at his private Estate Cothen, 45 minutes away from Amsterdam Schiphol airport. Here he works closely with his team on events, interiors and new concepts for the Atelier Amsterdam.

Under Menno’s direction the team has flourished, where he constantly pursued the use of a signature style, with as a result an exotic and constantly surprising aesthetic. Through mentorship, vision, teamwork and a focus on both the creative and professional aspect of the floristry, Menno Kroon became one of the biggest names in the Dutch flower industry. One of his most important missions is to show the beauty of mother nature, and translate this into a multi sensorial world that brings humanity moments of wonder.

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